
In 1997, our founder Jeff Kelley started out with one simple goal: to make people Smile…and Pass It On. From our furreal astroturf flip flop to the Yoga Sling, Sidewalk Surfer or anything we dream in-between—it has to be fun.


Welcome to the world of Sanuk. An unconventional cult brand on a fun, comfy, inventive quest to make your feet smile and put a grin on your chin





Our mission is to be the outfitter for the journey to your happy place. Making sure your feet are as comfy as can be, and the good vibes are always runnin' high


Enjoying your happy places also means taking time to protect them for future generations of smile-seekers. So Sanuk has sandals on the ground preserving our precious coastlines alongside partners like The Surfrider Foundation








Sanuk ambassadors aren't your everyday list of surfers, yogis, boardriders and artists. They're all-around fun human beings who personify our brand









