FOR IMMEDIATE RELEASE:
SANUK WINS FOOTWEAR PLUS ITEM OF THE YEAR AWARD

February 12, 2008
Irvine, CA

In true David VS Goliath fashion, Irvine based Sanuk has been awarded one of the footwear industry’s most prestigious awards “Footwear Item of The Year 2007” by trade publication Footwear Plus.  The independently owned Sanuk is credited with creating an entirely new category in casual footwear called SIDEWALK SURFERS.  Also known as the “Not A Shoes”, Sidewalk Surfers are actually sandals that have a shoe upper attached to them.  The result is an addictively comfortable "shoe" that has grown beyond the company's surf roots and has become a celebrity fashion item.  Brad Pitt, Zach Effron,  Shia LeBouf, and Johnny Rotten, among others have been spotted wearing the "shoes".  Sanuk Founder Jeff Kelley explains, “Our dealer network is wild!  It runs the gamut from Barneys in New York to Fred Segal’s in LA.  Just about every Surf Shop in America as well as standout Outdoor accounts such as REI and Eastern Mountain Sports”. 

The company has had triple digit growth since the SIDEWALK SURFERS were first released a little over two years ago.  In many cases, Sanuk is now the #1 selling brand within its classification.  

Available in men’s, women’s and kid’s styles, SIDEWALK SURFERS typically run $48 for women to $55 for men. 

Check them out inside the site.